Your Facebook Page is ready. Nice work!
Now let's prepare Instagram, another place where people can discover your business, project or idea.
Instagram is particularly useful for sharing photographs and videos, but you don't need to be a professional photographer to get started.
And just like Facebook, creating an account is free.
First, what kind of account do you need?
Instagram offers personal and professional accounts.
For our journey with
dodd.ly, we'll use a
Business account.
It's designed for businesses, organisations and projects, and gives you access to additional features, including insights into how your content performs.
You don't need to create a separate personal account first. You can register an Instagram account for your project and then switch it to Business.
Step 1: Create your Instagram account.
Already have an Instagram account for your business or project?
You can skip to Step 2.
Otherwise:
- Visit instagram.com or download the Instagram app.
- Select Sign up or Create new account.
- Enter your email address or phone number and follow the verification instructions.
- Choose a secure password.
- Select a username that represents your business or project.
- Complete the registration process.
Your Instagram account is now created!
Step 2: Switch to a Business account.
Next, we'll prepare your account for professional use.
In the Instagram app:
- Open your profile.
- Tap the menu in the top-right corner.
- Find Account type and tools or the professional account settings.
- Select Switch to professional account.
- Choose a category that describes your business or project.
- Select Business and follow the remaining instructions.
The exact menu names may change as Instagram updates its app.
Switching to a Business account is free. Keep in mind that professional Instagram accounts are public.
Step 3: Give your profile some personality.
Before you start publishing, let's make your profile recognisable.
Add a profile picture. A logo works well if you have one.
Write a short bio. Explain what you do and what people can expect to discover.
Add a link. If you have a website, blog or online shop, this is a good place to share it.
Check your contact details. Make sure any information you choose to display publicly is appropriate.
You can improve your profile later. For now, clear and simple is enough.
Step 4: Check your account.
Open your Instagram profile and make sure:
- Your username represents your project.
- Your profile picture and bio are in place.
- Your account is set to Business.
Your Instagram account is ready!
You now have two places where people can discover what you do: Facebook and Instagram.
There's no need to publish anything separately just yet.
What's next?
It's time to bring everything together in.
In the next article, we'll introduce you to
dodd.ly, where you can prepare and schedule content for your social accounts from one place.
Next: Welcome to dodd.ly! →
Need help with Instagram's latest settings? Visit the Instagram Help Centre for official guidance.
