So, you've discovered that social media can help people find your business, project, or idea.
Great! But where should you share it?
You might have heard of Facebook. Perhaps Instagram too.
And you might be wondering:
Isn't one enough?Different places, different people.
Imagine advertising your business on television.
You choose one channel, and people watching that channel might see your advertisement.
But what about everyone watching something else?
Social media work in a similar way.
Someone looking for inspiration might be browsing Instagram. Another person could be discovering ideas on Pinterest. Someone else might spend most of their time on Facebook or LinkedIn.
Being present in more than one place gives you more opportunities to be discovered.
That doesn't mean you need an account everywhere. It means choosing a few places where people might be interested in what you have to share.
It's not just about being there.
Here's something else worth knowing.
Social media are constantly moving.
Every day, people share new photos, stories, videos, questions and ideas.
If you publish something once and disappear for six months, people have fewer opportunities to come across your work or remember you.
That's why
regular posting matters.
You don't need to publish every day. But sharing something interesting from time to time gives people more chances to discover you and a reason to come back.
And there's another ingredient: creativity.
You could introduce a new product, share a photograph, tell a story, offer a useful tip or ask your audience a question.
You don't always need something completely new. Sometimes the same idea can be shared in several interesting ways.
Sounds like quite a bit of work?
It can be.
Different social networks have different requirements.
You may need to learn how each one works, sign in, prepare your content and publish it separately.
And then do it all again for your next post.
The more places you choose, the more there is to organise.
But there's good news.
You don't necessarily have to manage everything separately.
In the next article, we'll show you a smarter way to keep your social media organised without spending your entire day publishing posts.
