Want to Dig Deeper?

First, what are we measuring?

Different social networks use different names and counting methods, but here are a few useful things to look for:

Views
How many times your content was displayed or viewed, according to the network's rules.

Reach
How many different accounts saw your content, where this information is available.

Interactions
Actions such as likes, comments, replies or shares.

Followers
People who've chosen to follow your account.

Link clicks
How often people followed a link, where this information is tracked.

These numbers don't always tell the whole story.
A post with many views might generate little interest. Another might reach fewer people but encourage a valuable conversation or bring someone to your website.

The useful question isn't just "How big is the number?" It's "What does this number tell me about my goal?"