What Should I Post?

 

You've got your social accounts ready, published your first Doddle, and discovered a few more places to share your ideas.

But now comes a question almost everyone asks:

What on earth am I supposed to post about?

The good news? You probably have more to share than you think.

And no, you don't need a new product, a special announcement or a brilliant idea every single day.
Start with what you already know.

Think about your business, project or idea.

There are things you know, things you've experienced and things you're working on that other people might find interesting.

For example, you could:

• Introduce yourself. Tell people who you are and what you're working on.
• Show something. Share a photograph of your work, a product, a place or a moment behind the scenes.
• Share a useful tip. Teach someone a little something you've learned.
• Tell a story. Explain how an idea started or what inspired you.
• Ask a question. Invite people to share their own thoughts or experiences.
• Celebrate progress. Even small achievements can make interesting updates.

You don't have to use all these ideas. Pick the ones that feel natural to you.

One idea can become several posts.

Here's a little trick.

Imagine you've recently completed something you're proud of.

That single experience could become three different Doddles:

Doddle 1: Show it
"Here's something we've been working on. We're excited to finally share it!"
Add a photograph.

Doddle 2: Tell the story
"It started with a simple idea. Here's how we brought it to life."
Share a little background.

Doddle 3: Start a conversation
"If you could change one thing about this, what would it be?"

Invite people to respond.

Same subject. Three different ways to share it.
And you haven't had to invent three completely unrelated ideas.

Make it interesting, not complicated.

Before publishing, ask yourself one simple question:

Why might someone want to see this?

Perhaps it's useful. Perhaps it's inspiring, entertaining or simply gives people a glimpse into what you do.

Not every post needs to sell something.

In fact, if every publication is just "Buy this!" or "Visit our website!", people may have little reason to keep reading.

Give them something worth discovering.

And don't worry about making every post perfect. Try things, learn from the responses and improve along the way.

Need a little help with the words?

Sometimes you know exactly what you want to say, but finding the right words is the tricky part.

dodd.ly includes AI-assisted writing tools that can help you work on your text.

Use them to explore different ways of expressing an idea, then review the result and make sure it still sounds like you.

Your experience and personality are what make the content yours.

Try creating three Doddles.

Choose one subject you know well.

Prepare three simple posts: one that shows something, one that tells a story and one that invites a conversation.

You don't have to publish them all today.

In dodd.ly, you can prepare your Doddles and schedule them for different dates.

Which brings us to another useful question:

How do you decide what to post, and when?

Next: Let's Make a Plan! →